Monday, March 6
Day 1 Keynote Speakers
Day 1 kicks off with dynamic presentations and a panel discussion. The first session from Gordon Borrell sets the tone, framing the challenges and opportunities of today’s “Brave New World” for local media.
Conquering Our Brave New World
Speaker: Gordon Borrell- CEO, Borrell Associates
The New Audience Path: From Desktops to Mobile to Video Screens
Speaker: Dave Morgan- CEO, Simulmedia
Amazon's Plan to Reach Local Ad Buyers
Speaker: Samir Janveja- Head of Channel Sales, Amazon
Media Partnerships on TikTok: How To Lean In, Learn, & Succeed
Speaker: Lina Renzina- Lifestyle Media Partnerships Lead, TikTok
How Salem Media Has Seized the Influencer Opportunity
Speakers: Mike Reed- SVP, Salem Media | Andrew Samalot- Manager of Salem Media Influencer Network | Michelle Gauthier- Podcaster/Influencer
Rapid-Fire Case Studies, Part 1
Speakers: Sarah Belleau- Director of Partner Growth, Frequence | Alex Persky-Stern- CEO, WayMark | Mark Zahar- SVP of Sales and Partnerships, TapClicks
The afternoon features a dozen drill-down sessions from which to choose. Breakouts are arranged in three themed sessions in adjacent presentation rooms. Each session features panel presentations in a more interactive setting with ample opportunity to ask questions.
TRACK 1: Streaming Video, OTT, CTV
TRACK 3: Small Steps to Big Revenue
Tuesday, March 7
Day 2 Keynote Speakers
Day 2 drills down on trends noted during Monday's sessions. With so many local businesses and individuals enabled to become their own "media" companies, are they ready?
Major Shifts in the U.S. Economy & Its Effect on Local Markets
This two-part presentation includes an examination of economic trends that have been reshaping America, and the emerging profile of new businesses that are replacing the ones that collapsed during the pandemic.
Part I: Major Economic Trends
Speaker: Shari Bower- Vice President & Regional Executive, Federal Reserve Bank of Atlanta
Part II: How the Economy Has Reshaped Local Markets
Speaker: Corey Elliott- Executive Vice President for Local Market Intelligence, Borrell Associates
How Do Local Ad Buyers View Today’s Marketing Environment?
Panelists: Patrick Oliverio- CEO, Empire Contractors | Brian Walton- Partner, Farr Contracting | Brian Farr- Partner, Farr Contracting | Rachael Fricke- VP of Marketing & Patient Engagement, Premier Health
Moderator: Jessica Reyna- Marketing Director, Kill Your Competition
Bringing It All Together: Making 2023 a Boom Year Instead of Bust
Speakers: Melissa Sheehan- CRO, AdCellerant | Ben Bouslog- VP of New Business Development, AdCellerant
State of the Screens, 2023
Speaker: Michael Beach- CEO, Cross Screen Media and Editor of State of the Screens newsletter
The Big Money in Streaming Video/OTT Sales
Panelists: Kristin Wnuk- SVP of Sales, Madhive | Paolo Romanacci- Head of Sales, Compulse
Moderator: Adam Wiener- Founder, Continuous Media LLC
Rapid-Fire Case Studies, Part II
Small-Publisher Success Stories: Snaring Large Brands
Panelists: Tanisha Leonard- President, Pitch Black/Real Times Media | Lenora Howze- Executive Director, The AFRO
Moderator: Robert Walker-Smith- Director of Digital Revenue, Knight x LMA BloomLab
Meet Your Next-Generation News Consumers
Panelists: Mia Porter- Director of Diversity, Equity, Inclusion, and Belonging, Orange Umbrella Miami | Ayden Roche- Account Manager, Orange Umbrella Miami | Jared Harwin- VP of Strategy & Insights, Orange Umbrella Miami
Moderator: Corey Elliot- EVP of Local Market Intelligence, Borrell Associates
Wrap-up: Observations and Key Takeaways from 2 Days of Full Immersion
Panelists: Corey Elliott | Jim Brown | The Audience
NOTE: This is a preliminary agenda and is subject to change. A final agenda will be published by Jan. 31.