Monday, March 6
Day 1 Keynote Speakers
Day 1 kicks off with dynamic presentations and a panel discussion. The first session from Gordon Borrell sets the tone, framing the challenges and opportunities of today’s “Brave New World” for local media.
Identifying the Key Opportunities in Our Brave New World
Latest Audience Trends: Where’d Everybody Go?
Best Practices in 1st Party Data: Getting Your Audience to Introduce Themselves
Learning From Influencers
The Big Money in Streaming Video/OTT Sales
Key Category Panel: HVAC
Rapid-Fire Case Studies
The afternoon features a dozen drill-down sessions from which to choose. Breakouts are arranged in three themed sessions in adjacent presentation rooms. Each session features panel presentations in a more interactive setting with ample opportunity to ask questions.
Tuesday, March 7
Day 2 Keynote Speakers
Day 2 drills down on trends noted during Monday’s sessions. With so many local businesses (and individuals) enabled to become their own “media” companies, are they ready? The first presentation profiles these novice marketers and how they view the world, and the second presentation taps a nationally known marketing-funnel expert to uncover the marketing elements they’re likely to overlook.
Major Shifts in the U.S. Economy & Its Effect on Local Markets
This two-part presentation includes an examination of economic trends that have been reshaping America, and the emerging profile of new businesses that are replacing the ones that collapsed during the pandemic.