Sunday, March 5

4:00pm

Badge Pick-Up

Register

For groups of 5 or more contact Jim Brown at
group-registrations@borrellmiami.com
or visit the registrations page for more information.

-- Days -- Hours -- Minutes -- Seconds

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Agenda

Brave New World

Mark your calendar for our 13th annual event at a new venue, the breathtaking Miami Marriott on the Biscayne Bay.

Our 2023 conference is themed “Navigating Local Media’s Brave New World: Influencers, Retail Media, OTT Mania, and Rich Niches.” It features a unique series of main-stage presentations and drill-down sessions designed to educate you on the newest revenue-generating opportunities and the latest strategies. It’s the only conference that draws from the best of the best across a range of media and marketing companies. They include broadcast and print companies, ad agencies, digital pureplays, local cable systems, digital pureplays, direct ad buyers, and companies that are building businesses to serve the industry.

Registrants will experience a full-immersion opportunity, including a healthy dose of networking. The program includes a dozen hours of networking time – two breakfasts, two lunches, two cocktail parties, and scheduled breaks between sessions.

Here is our preliminary agenda.

Preliminary Agenda (as of 10/17/2022)

Sunday, March 5

4:00pm

Badge Pick-Up

5:00pm

Cocktail Party

Monday, March 6

8:30am

Day 1 Keynote Speakers

Day 1 kicks off with dynamic presentations and a panel discussion. The first session from Gordon Borrell sets the tone, framing the challenges and opportunities of today’s “Brave New World” for local media.

Identifying the Key Opportunities in Our Brave New World

Gordon Borrell - CEO, Borrell Associates

Best Practices in 1st Party Data: Getting Your Audience to Introduce Themselves

Speakers TBA

Morning Break

Learning From Influencers

Speakers TBA

The Big Money in Streaming Video/OTT Sales

Speakers TBA

Rapid-Fire Case Studies

Speakers TBA

12:30pm

Lunch & Dessert with Sponsors

2:00pm

Breakout Sessions

The afternoon features a dozen drill-down sessions from which to choose. Breakouts are arranged in three themed sessions in adjacent presentation rooms. Each session features panel presentations in a more interactive setting with ample opportunity to ask questions.

TRACK 1: Streaming Video, OTT, CTV

TRACK 2: What Happens When 3rd Party Cookies Go Away?/Mining Opportunities in 1st Party Data

TRACK 3: Small Steps to Big Revenue

5:30pm

Cocktail Party

Tuesday, March 7

8:30am

Day 2 Keynote Speakers

Day 2 drills down on trends noted during Monday’s sessions. With so many local businesses (and individuals) enabled to become their own “media” companies, are they ready? The first presentation profiles these novice marketers and how they view the world, and the second presentation taps a nationally known marketing-funnel expert to uncover the marketing elements they’re likely to overlook.

Major Shifts in the U.S. Economy & Its Effect on Local Markets

This two-part presentation includes an examination of economic trends that have been reshaping America, and the emerging profile of new businesses that are replacing the ones that collapsed during the pandemic.

The Rise of Retail Media

Speakers TBA

Morning Break

12:30pm

Lunch & Dessert with Sponsors

2:00pm

Meet the Influencers

Speakers TBA

3:00pm

Wrap-up: Observations and Key Takeaways from 2 Days of Full Immersion

Corey Elliott, Jim Brown, & the audience

3:30pm

Conference Ends

Borrell Miami 2023
Sponsors

The Pinnacle Sponsor

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Platinum Sponsors

Gold Sponsors

Bronze Sponsors

Exhibitors

Media & Association Partners

#BorrellMiami2023

Copyright © 2022 Borrell Inc.