Sunday, March 5
Monday, March 6
8:30am
Welcome | Day 1 Keynote Speakers
Day 1 kicks off with dynamic presentations and a panel discussion. The first session from Gordon Borrell sets the tone, framing the challenges and opportunities of today’s “Brave New World” for local media.
Speakers: Andrew Martin- Director of Corporate Development | Shari Donnermeyer- Sales Manager | Leah Muench- Director of Client Services
9:00am
The New Audience Path: From Desktops to Mobile to Video Screens
Speaker: Dave Morgan- CEO, Simulmedia
9:40am
Amazon's Plan to Reach Local Ad Buyers
Speaker: Samir Janveja- Head of Channel Sales, Amazon
10:30am
Media Partnerships on TikTok: How To Lean In, Learn, & Succeed
Speaker: Lina Renzina- Lifestyle Media Partnerships Lead, TikTok
11:10am
How Salem Media Has Seized the Influencer Opportunity
Speakers: Mike Reed- SVP, Salem Media | Andrew Samalot- Manager of Salem Media Influencer Network | Michelle Gauthier- Podcaster/Influencer
11:50am
Rapid-Fire Case Studies, Part 1
Speakers: Sarah Belleau- Director of Partner Growth, Frequence | Alex Persky-Stern- CEO, WayMark | Mark Zahar- SVP of Sales and Partnerships, TapClicks | Nate Henry- VP of Channel Resellers, Birdeye | Michael Bentley- Director of Platform Sales, Nativo
Tuesday, March 7
8:30am
Recap
Day 2 drills down on trends noted during Monday's sessions. With so many local businesses and individuals enabled to become their own "media" companies, are they ready?
Speaker: Taryn Tatarinowicz- Director of Training & Market Development, Borrell Associates
8:40am
Welcome and Introduction of Keynote Speaker
Speaker: Nancy Lane- CEO, Local Media Association
8:45am
Major Shifts in the U.S. Economy & Their Effects on Local Markets
This two-part presentation includes an examination of economic trends that have been reshaping America, and the emerging profile of new businesses that are replacing the ones that collapsed during the pandemic.
8:45am
Part I: Major Economic Trends
Speaker: Shari Bower- Vice President & Regional Executive, Federal Reserve Bank of Atlanta
9:20am
Part II: How the Economy Has Reshaped Local Markets
Speaker: Corey Elliott- Executive Vice President for Local Market Intelligence, Borrell Associates
9:55am
Bringing It All Together: Making 2023 a Boom Year Instead of Bust
Speakers: Melissa Sheehan- CRO, AdCellerant | Ben Bouslog- VP of New Business Development, AdCellerant
10:30am
How Do Local Ad Buyers View Today’s Marketing Environment?
Panelists: Patrick Oliverio- CEO, Empire Contractors | Brian Walton- Partner, Farr Contracting | Brian Farr- Partner, Farr Contracting | Rachael Fricke- VP of Marketing & Patient Engagement, Premier Health
Moderator: Jessica Reyna- Marketing Director, Kill Your Competition
11:15am
State of the Screens, 2023
Speaker: Michael Beach- CEO, Cross Screen Media and Editor of State of the Screens newsletter

11:35am
The Big Money in Streaming Video/OTT Sales
Panelists: Kristin Wnuk- SVP of Sales, Madhive | Paolo Romanacci- Head of Sales, Compulse | Ginger Neal- SVP of Ad Product & Operations, Hearst Newspapers
Moderator: Adam Wiener- Founder, Continuous Media LLC
12:15pm
Rapid-Fire Case Studies, Part 2
Speakers: Brendan King- Co-Founder / CEO, Vendasta | Daryl Hively- Founder / EVP Partner Development, Guarantee Digital
1:30pm
Small-Publisher Success Stories: Snaring Large Brands
Panelists: Tanisha Leonard- President, Pitch Black/Real Times Media | Lenora Howze- Executive Director, The AFRO
Moderator: Robert Walker-Smith- Director of Digital Revenue, Knight x LMA BloomLab
2:15pm
Meet Your Next-Generation News Consumers
Panelists: Mia Porter- Director of Diversity, Equity, Inclusion, and Belonging, Orange Umbrella Miami | Ayden Roche- Account Manager, Orange Umbrella Miami | Jared Harwin- VP of Strategy & Insights, Orange Umbrella Miami
Moderator: Corey Elliot- EVP of Local Market Intelligence, Borrell Associates
3:00pm
Wrap-up: Observations and Key Takeaways from 2 Days of Full Immersion
Panelists: Corey Elliott- Executive Vice President for Local Market Intelligence, Borrell Associates | Taryn Tatarinowicz- Director of Training & Market Development, Borrell Associates | Gordon Borrell- CEO, Borrell Associates | The Audience