Sunday, March 5

4:00pm

Badge Pick-Up

Register

For groups of 5 or more contact Jim Brown at
group-registrations@borrellmiami.com
or visit the registrations page for more information.

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Agenda

Brave New World

Influencers, Retail Media, OTT Mania, and 1st Party Data

2023

Mark your calendar for our 13th annual event at a new venue, the breathtaking Miami Marriott on the Biscayne Bay.

Our 2023 conference is themed “Navigating Local Media’s Brave New World: Influencers, Retail Media, OTT Mania, and 1st Party Data” It features a unique series of main-stage presentations and drill-down sessions designed to educate you on the newest revenue-generating opportunities and the latest strategies. It’s the only conference that draws from the best of the best across a range of media and marketing companies. They include broadcast and print companies, ad agencies, digital pureplays, local cable systems, digital pureplays, direct ad buyers, and companies that are building businesses to serve the industry.

Registrants will experience a full-immersion opportunity, including a healthy dose of networking. The program includes a dozen hours of networking time – two breakfasts, two lunches, two cocktail parties, and scheduled breaks between sessions.

Sunday, March 5

4:00pm

Badge Pick-Up

Sponsored-By:

5:00pm

Cocktail Party

Sponsored-By:

Monday, March 6

7:00am

Breakfast

Sponsored-By:

8:30am

Welcome | Day 1 Keynote Speakers

Day 1 kicks off with dynamic presentations and a panel discussion. The first session from Gordon Borrell sets the tone, framing the challenges and opportunities of today’s “Brave New World” for local media.

Speakers:  Andrew Martin- Director of Corporate Development | Shari Donnermeyer- Sales Manager | Leah Muench- Director of Client Services

8:40am

Conquering Our Brave New World

Speaker:  Gordon Borrell- CEO, Borrell Associates

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9:00am

The New Audience Path: From Desktops to Mobile to Video Screens

Speaker:  Dave Morgan- CEO, Simulmedia

...See More

9:40am

Amazon's Plan to Reach Local Ad Buyers

Speaker:  Samir Janveja- Head of Channel Sales, Amazon

...See More

10:15am

Morning Break

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10:30am

Media Partnerships on TikTok: How To Lean In, Learn, & Succeed

Speaker:  Lina Renzina- Lifestyle Media Partnerships Lead, TikTok

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11:10am

How Salem Media Has Seized the Influencer Opportunity

Speakers:  Mike Reed- SVP, Salem Media | Andrew Samalot- Manager of Salem Media Influencer Network | Michelle Gauthier- Podcaster/Influencer

...See More

11:50am

Rapid-Fire Case Studies, Part 1

Speakers:  Sarah Belleau- Director of Partner Growth, Frequence | Alex Persky-Stern- CEO, WayMark | Mark Zahar- SVP of Sales and Partnerships, TapClicks | Nate Henry- VP of Channel Resellers, Birdeye | Michael Bentley- Director of Platform Sales, Nativo

...See More

12:35pm

Lunch & Dessert with Sponsors

2:00pm

Breakout Sessions

The afternoon features a dozen drill-down sessions from which to choose. Breakouts are arranged in three themed sessions in adjacent presentation rooms. Each session features panel presentations in a more interactive setting with ample opportunity to ask questions.

TRACK 1: Streaming Video, OTT, CTV

Sponsored-By:
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TRACK 2: What Happens When 3rd Party Cookies Go Away?/Mining Opportunities in 1st Party Data

Sponsored-By:
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TRACK 3: Small Steps to Big Revenue

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5:30pm

Cocktail Party

Sponsored-By:

Tuesday, March 7

7:00am

Breakfast

Sponsored-By:

8:30am

Recap

Day 2 drills down on trends noted during Monday's sessions. With so many local businesses and individuals enabled to become their own "media" companies, are they ready?

Speaker:  Taryn Tatarinowicz- Director of Training & Market Development, Borrell Associates

8:40am

Welcome and Introduction of Keynote Speaker

Speaker:  Nancy Lane- CEO, Local Media Association

8:45am

Major Shifts in the U.S. Economy & Their Effects on Local Markets

This two-part presentation includes an examination of economic trends that have been reshaping America, and the emerging profile of new businesses that are replacing the ones that collapsed during the pandemic.

9:20am

Part II: How the Economy Has Reshaped Local Markets

Speaker:  Corey Elliott- Executive Vice President for Local Market Intelligence, Borrell Associates

...See More

9:55am

Bringing It All Together: Making 2023 a Boom Year Instead of Bust

Speakers:  Melissa Sheehan- CRO, AdCellerant | Ben Bouslog- VP of New Business Development, AdCellerant

...See More

10:15am

Morning Break

Sponsored-By:

10:30am

How Do Local Ad Buyers View Today’s Marketing Environment?

Panelists:  Patrick Oliverio- CEO, Empire Contractors | Brian Walton- Partner, Farr Contracting | Brian Farr- Partner, Farr Contracting | Rachael Fricke- VP of Marketing & Patient Engagement, Premier Health

Moderator:  Jessica Reyna- Marketing Director, Kill Your Competition

...See More

11:15am

State of the Screens, 2023

Speaker:  Michael Beach- CEO, Cross Screen Media and Editor of State of the Screens newsletter

Sponsored-By:
...See More

11:35am

The Big Money in Streaming Video/OTT Sales

Panelists:  Kristin Wnuk- SVP of Sales, Madhive | Paolo Romanacci- Head of Sales, Compulse | Ginger Neal- SVP of Ad Product & Operations, Hearst Newspapers

Moderator:  Adam Wiener- Founder, Continuous Media LLC

...See More

12:15pm

Rapid-Fire Case Studies, Part 2

Speakers:  Brendan King- Co-Founder / CEO, Vendasta | Daryl Hively- Founder / EVP Partner Development, Guarantee Digital

...See More

12:30pm

Lunch & Dessert with Sponsors

1:30pm

Small-Publisher Success Stories: Snaring Large Brands

Panelists:  Tanisha Leonard- President, Pitch Black/Real Times Media | Lenora Howze- Executive Director, The AFRO

Moderator:  Robert Walker-Smith- Director of Digital Revenue, Knight x LMA BloomLab

...See More

2:15pm

Meet Your Next-Generation News Consumers

Panelists:  Mia Porter- Director of Diversity, Equity, Inclusion, and Belonging, Orange Umbrella Miami | Ayden Roche- Account Manager, Orange Umbrella Miami | Jared Harwin- VP of Strategy & Insights, Orange Umbrella Miami

Moderator:  Corey Elliot- EVP of Local Market Intelligence, Borrell Associates

...See More

3:00pm

Wrap-up: Observations and Key Takeaways from 2 Days of Full Immersion

Panelists:  Corey Elliott- Executive Vice President for Local Market Intelligence, Borrell Associates | Taryn Tatarinowicz- Director of Training & Market Development, Borrell Associates | Gordon Borrell- CEO, Borrell Associates | The Audience

...See More

3:30pm

Conference Ends

Borrell Miami 2023
Sponsors

The Pinnacle Sponsor

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