Sunday, March 10
Monday, March 11
Opening Keynote: Brace Yourself for A.I., the Next Wave of Disruption
Speaker: Paul Roetzer- CEO & Founder, Marketing A.I. Institute
Rapid-Fire Case Studies
We're using a new approach this year to bring these well-rehearsed, fast-pace sessions to the stage. We've challenged our sponsors to give us their best case studies in 5 minutes or less, and this year we'll intersperse them between main speakers on Monday and Tuesday. This feature is often among the highest rated of the conference because they deliver both new ideas and fact-based performance examples to attendees.
Tuesday, March 12
Review of Day 1
Speaker: Taryn Tatarinowicz- Director of Market Development, Borrell Associates
The March of the Master Marketers: What You Need to Know
Speaker: Corey Elliott- EVP of Local Market Intelligence, Borrell Associates
Why Generative A.I. Will Be Either a Goldmine or an Extinction Event for Media Companies
Speaker: Tom Brownrout- Managing Director, Deloitte Digital
The 'Invisible Gold' in Your Market, Where It Is, & Why You're Missing It
Moderator: Jim Brown- President, Borrell Associates