Register

For groups of 5 or more contact Jim Brown at
group-registrations@borrellmiami.com
or visit the registrations page for more information.

-- Days -- Hours -- Minutes -- Seconds

Agenda

Sunday, March 10

Welcome Reception Cocktail Party

Always a big hit, this pre-event social gathering is an opportunity to meet up with fellow attendees, pick up your badge early, and beat the Monday morning rush at the registration booth.

2024

Generative AI

Harnessing the Power in Local Media and Advertising

Mark your calendar for our 14th annual event at the Miami Marriott on the breathtaking Biscayne Bay.

Our 2024 conference is themed, “Harnessing A.I.” and features the brightest leaders at the forefront of the Generative A.I. movement. You'll be challenged and intrigued, and leave the event motivated and filled with actionable ideas.

Our first day kicks off with a keynote from Paul Roetzer, founder and CEO of the Marketing A.I. Institute, followed by Todd Brownrout, managing Director of Deloitte Digital. Day Two features Charlene Li, an author and executive coach who's worked at the highest levels in the media & advertising industries for more than two decades.

In addition to learning how to incorporate A.I. into your media and advertising operations, we'll offer information-rich sessions on all aspects of the industry. Speakers and panelists will cover OTT/CTV/Streaming video sales, developing 1st party data, fine-tuning profitability, and identifying key strategies to drive exponential revenue growth.

BorrellMiami is the only conference that draws from the best of the best across a range of media, marketing, and advertising companies. They include broadcast and print, outdoor, ad agencies, digital pure plays, local cable systems, direct ad buyers, and industry vendor-partners.

Attendees will experience a full-immersion opportunity, including a dozen hours of networking time – two breakfasts, two lunches, two cocktail parties, and scheduled breaks between sessions. Come experience #BorrellMiami2024 and learn why more 95% of past attendees consistently give our event the highest ratings and say they're likely to return.

Meet Our
Keynoters

Below is our preliminary agenda. More sessions will be added in the coming weeks, with the final agenda announced in December. Have speaker or session suggestions? Email us at conference@borrellassociates.com.

Sunday, March 10

Welcome Reception Cocktail Party

Always a big hit, this pre-event social gathering is an opportunity to meet up with fellow attendees, pick up your badge early, and beat the Monday morning rush at the registration booth.

Monday, March 11

Welcome & Opening Session

Facing The Future Full Tilt

Speaker:  Gordon Borrell- CEO, Borrell Associates

...See More

Opening Keynote: Brace Yourself for A.I., the Next Wave of Disruption

Speaker:  Paul Roetzer- CEO & Founder, Marketing A.I. Institute

...See More

Why Generative A.I. Will Be Either a Goldmine or an Extinction Event for Media Companies

Speaker:  Todd Brownrout- Managing Director, Deloitte Digital

...See More

A CEO'S Perspective on Survival

Speaker:  TBA

...See More

Meet the Master Marketers

Speaker:  TBA

...See More

Rapid-Fire Case Studies

We're using a new approach this year to bring these well-rehearsed, fast-pace sessions to the stage. We've challenged our sponsors to give us their best case studies in 5 minutes or less, and this year we'll intersperse them between main speakers on Monday and Tuesday. This feature is often among the highest rated of the conference because they deliver both new ideas and fact-based performance examples to attendees.

Networking Luncheon

Afternoon Track Sessions

Track 1: Incorporating A.I. in your business

...See More

Track 2: Driving Sales in the OTT/CTV/Streaming Video Space

...See More

Track 3: Show Me the Money (& the Profits)

...See More

Monday Night Cocktail Party

This great outdoor soiree (weather permitting) with an open bar and bountiful hors d'ouvres gives attendees the opportunity to network, discuss the day's sessions, and make dinner plans.

Tuesday, March 12

Welcome & Opening Session

Review of Day 1

Speaker:  Taryn Tatarinowicz- Director of Market Development, Borrell Associates

...See More

The March of the Master Marketers: What You Need to Know

Speaker:  Corey Elliott- EVP of Local Market Intelligence, Borrell Associates

...See More

Implementing Generative A.I. in Your Company: Where to Start, What to Expect

Speaker:  Charlene Li- Author, The Disruption Mindset

...See More

A.I. in Practice: A Powerful Creative & Cost-Reduction Tool

Speaker:  TBA

...See More

The CFO's Perspective on the Profitability of Digital Products

Moderator:  Joe Annotti- President & CEO, Media Financial Management Association

Speaker:  TBA

...See More

The 'Invisible Gold' in Your Market, Where It Is, & Why You're Missing It

Moderator:  Jim Brown- President, Borrell Associates

...See More

How Saga Communications' Come-From-Behind Digital Strategy Is Paying Off

Speaker:  Chris Forgy- CEO, Saga Communications

...See More

Networking Luncheon

Advantage, Early Adapters: How GenZ Marketers Are Already Using A.I. (And Getting Results)

Speakers:  Ayden Roche- VP, Orange Umbrella | TBA

...See More

3:30pm

Conference Ends

Want to
Become a Sponsor?

Our conference reaches a large concentration of decision-makers from local media and ad agencies. Participating in #BorrellMiami2024 is an ideal way to gain exposure among these decision-makers and position your company as a leader. Sponsoring or exhibiting allows your company to showcase its products and services, generate valuable brand awareness, and network with the most influential decision-makers in the industry.

The Pinnacle Sponsor

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#BorrellMiami2024

Copyright © 2024 Borrell Inc.